- SERVICES
- How We Do It
How We Do It
We can apply a variety of in-house capabilities to implement your marketing solution – whether it’s a single program or a complex, large-scale integrated program. We guarantee the fastest speed to market and our turnkey project management ensures peace of mind for you.
Research
- Provide the most complete understanding of consumers, competitors and the marketplace
- Qualitative and quantitative research methodologies
- Concept testing
- New product development
- Market opportunity identification
- Image and awareness
- Competitive intelligence
- Need/gap analysis
- Customer satisfaction
- Segmentation studies
- Brand profiles
- Database analysis
- Test market analytics
- ROI models
Design
- Team of full-time, experienced 2-D designers in house
- Highly creative, award-winning design layouts
- Experienced in graphic and print layout, including:
- Collateral materials
- Direct mail layouts
- Product packaging
- Custom publishing
- Web site designs
- E-media design and execution
Engineering
- Team of in-house engineers and 3-D designers as well as new grads from the Milwaukee Institute of Art & Design
- Ensure all engineering standards are met for structural integrity and durability, ADA compliance and seismic certification
- Provide value-engineering recommendations
- Produce scale models, foamcore, Coroplast or other mock-ups
- Work in any file format
- Digital archival capability
- Electronically transfer files to clients and vendors
Prototyping
- In-house model shop – one of the most technologically advanced and equipped workrooms in the industry
- Produce high quality prototypes, utilizing production-grade materials that become the production standard
- Allows for quicker turnaround and better control of materials, fit and finish
- 16,000-square-foot workroom includes:
- Plastics room
- Welding area
- Woodworking area
- Paint and spray booth
- Facilities, equipment and technological processes include:
- Computer-aided design programs
- Vacuum forming
- Metal fabricating
- Laser and water jet cutting
- State-of-the-art R&D lab simulates a wide range of environments
- Accelerated age testing
- Heat, cold and lighting effects on material colorants
- Stress and wind load
- Decorating and finishing studio converts prototypes into fully decorated production pieces
- Masking and spraying, silk-screening and edge printing further replicate production processes
Photography
- 17,000-cubic-foot photo studio
- Full-time staff photographers
- Advanced imaging equipment
- On-site and on-location photography
Project Management
- Dedicated project managers establish, organize, monitor and communicate all aspects of a project from inception to final installation and aftercare
- Ensure overall program meets client specifications (quality, time and budget)
Information Technology
- Expertise in managing multiple programs across a variety of industries
- Deliver cost-effective, focused solutions with built-in metrics and measurable results
- Create flexible solutions with scalability for various budgets and timelines
- IT functionality coordinated with direct marketing programs, including:
- Customer loyalty and rewards programs
- Database marketing campaigns and performance metrics
- E-mail marketing campaigns
- Lead cultivation and delivery
- Customized publications
- E-commerce through fulfillment
- Content management
- Web sites
- Micro sites
Digital Media
- Manage hardware and content delivery systems in a variety of retail channels and environments
- Showrooms
- Kiosks
- Retail signage
- Shelf edge
Additional Capabilities
- Production
- Assembly and collation
- Quality control
- Fulfillment
- Inventory
- Warehousing
- Sell-in
- Web sites
- E-media
- Site surveys
- Installation
- Traffic and distribution
- Customer service aftercare
- Database management
- Copywriting
- Proofreading
- Design
- Production art
- Printing