It's about choice.
Why consumers choose one product
over another, one store versus another,
or if there’s any store at all. Creating the
right environment, the right setting and the right mindset is the difference that makes
the sale. Choice is about relationships with
a brand and the consumer experience.
Our team understands that careful balance
of relationships and experience to unlock
why consumers make a choice. Marketing strategists, who look below the surface to understand consumer behavior and what makes customers fall in love with a brand. Designers who use insights to create desire. Digital media experts who have to reach
consumers across a constantly shifting landscape of virtual, social, mobile,
and whatever is next.
You also have choice - who to partner with
to build your brand. At DCI, we take care of
every step from problem to solution, from
discussion to delivery to driving traffic to generating sales. We work with you to
create experiences that create change.
Vending machines … they’re so
ubiquitous, you don’t even notice them.
So how do you create an experience that gets consumers engaged? To the point they’re blown away, sending their friends messages saying, “You gotta check
this out!”
DCI created an experience revolution with the Pepsi Social Vending System, using full touch-screen interactivity that lets users purchase drinks, gift drinks to friends, send text and video messages and view promotional videos and nutritional information. This multi-touch-point consumer engagement demonstrates how consumer insights, social media, customer data and technology are woven into an experience-rich digital strategy that engages consumers and creates brand friends.
Interaction – get consumers to stay
and play.
PepsiCo Social Vending
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Microsoft Windows Mobilization
How do you build consumer confidence
in computer purchases among a sea of
laptops and monitor screens? How do you
help consumers know which computer is right
for them? How do you increase share of
basket? Just put customers, computers,
printers, peripherals and products all
together – and let them play!
DCI implemented a global retail
program for Microsoft to transform
the PC buying experience and increase
consumer confidence and sales lift. By
creating an inviting, dedicated space
that engages consumers and allows
them to interact with live PCs and
laptops, consumers are able to learn
which computers and peripherals
best meet their needs.
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In our sports-crazy world where superstars drive fashion and performance, the retail space must create a truly immersive experience that consumers expect of a premium brand.
The House of Hoops shop-in-shop brings
athletes and products together in a retail environment where brand visuals and
unique product presentation engage
shoppers, create inspiration and provide
a premium experience.
We know luxury buyers connect as strongly to the retail store, as they do with the goods they purchase, which is why the House of Hoops was so successful in merchandising Nike’s premier basketball line of footwear, apparel and accessories.
NIKE / Foot Locker HOH
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Every rider longs to be on the open road,
but the first leg of any journey should start
with a visit to the dealership to discuss what
services and accessories are needed.
The Service Media Center (SMC) makes it easy to communicate and build trust. Digital menu boards increase riders’ awareness
of services and promotions, making them more likely to take advantage of special offers shown on screen. Harley SMC dealers averaged $34,261 more in parts and accessories and $26,039 more in service labor sales. When you think that
one in four customers took advantage of
a SMC advertised promotion, you’ve got a
pretty good batting average!
Harley-Davidson SMC
Remember that first car you loved? Was it a
junker that gave you freedom as a teenager,
or a dream car that took years to save for?
We know Subaru owners really, really
love their Subaru ... often owning several
Subaru vehicles during their lifetime. So
we let Subaru owners “show their love”
and “display their passions” with the
Subaru Badge of Ownership program.
Subaru owners can proudly show how many Subaru vehicles they’ve owned and can share their interests and hobbies with lifestyle icons. Every Badge of Ownership gives us great data, telling us how loyal customers are to the brand and what they’re passionate about!
Loyalty – let owners show their love!
Subaru
Badge of Ownership
Smartphones, tablets, laptops, PCs
and printers ... which ones are right for
you? Gadget overload can be overwhelming
especially when they don’t play nice together.
That’s why we created the Dell Experience Center to bring it all together in one place
for the consumer to learn about a variety
of digital products that are designed to
integrate seamlessly. Consumers can
try out multiple products and find out
how each one works and how they
complement the full suite of other
Dell products.
Integration – all in one place for the customer.
Dell Experience Center