March 07, 2013 DCI Marketing and Artform have joined forces to form an integrated, global retail marketing firm. The new organization, DCI Marketing Group, will combine resources to form a truly integrated organization that can serve our clients on a global basis with a significantly more powerful and diverse resource base. “We will continue to pursue business that can benefit from our Retail Science model, which focuses on the shopper and is driven by shopper insights and research,” said Mike Doody, President, DCI Marketing Group. The end-market strategy will continue to focus on cosmetics, transportation, consumer electronics and grocery. “By bringing the two organizations together under one management and financial structure, we create an environment that fosters true collaboration, which translates to higher value to our customers,” said Doody. Visit artform.co.uk read more >
